Sturgis Motorcycle Rally

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Rooms are available for the 77th Sturgis Motorcycle Rally, August 7-13, 2017. Please call us directly at (605) 347-4140 and one of our reservation agents will be happy to assist you in booking the trip of a lifetime!

The Holiday Inn Express & Suites is the premier hotel in Sturgis and the best option for lodging during the Sturgis Motorcycle Rally. In addition to all the other amenities we feature year round, during the rally you can expect ample and secure bike and trailer parking, bike washing supplies, complimentary bottled water, a full-liquor bar, extended complimentary breakfast hours, free shuttle service to downtown Sturgis from 8am until 3am nightly during the entire week of rally, and superior customer service.

Whether you’ve been here every year since you can remember or this is bucket list trip, you can plan to have a one-of-a-kind experience in Sturgis, SD during the Motorcycle Rally. Many guests of ours tell us there is simply nothing else like it in the world. Some years our sleepy little town with an annual population of 6,627, has attracted more than 700,000 rally attendees! We understand why; we're known for being friendly, accommodating, and lots of fun. 

If that wasn't enough to capture your attention, the majestic views of the Black Hills of South Dakota are sure to draw you in. They're best seen from the seat of a motorcycle. Not to mention world-class entertainment; as well as bike shows, vendor exhibits, and races are just a few of the many activities that capture the interest of rally goers from all over the world. We're located in the heart of all the main riding attractions: Full Throttle, Buffalo Chip, Custer State Park, Mt. Rushmore, Needles Highway, Boulder Canyon, Spearfish Canyon, and so many more. We have maps available and would be happy to help give you directors to all the must-see attractions.